Customer.Community - eine neues Buch greift die Twelve Principles by Cynthia Typaldos (Gründerin von RealCommunities und GolfWeb) auf. [Below are the twelve principles as defined by RealCommunities, each including an example site that typifies that specific principle. Fast Company: Community Standards ]
Das Buch Customer Communities versucht wieder einmal das Geheimnis von Geschäftsmodelle und Menschsein zu lüften. Es versteht sich als “a look at how your business can use virtual community practices to engender customer loyalty, advocacy, and a whole lot more. Instead of tackling the challenging question of how to “monetize” community,
Customer.Community shows how to “communitize” commerce by creating peer-to-peer relationships between your customers. If there is one thing that has been learned through the online community experiments of the 80’s and 90’s it is that community members are loyal…and loud. By threading your customers together you can harness both of these characteristics to the benefit of your bottom line.”
Immerhin dienen 35 Fallstudien der Entwicklung einer Taxonomie und einer kommerziell inspirierten Communitology.
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