Scoble on one way to monetize a Weblog. A Weblog community can be an excellent and inexpensive way to reach a very targeted market. Products like Macromedia’s Flash MX and Apple’s Mac OS X and Safari have Weblogs run by the product managers that naturally link into communities of interest because they do a good job of being an up-and-up resource with very low or no hype. I happen to think it’s OK for conferences and products to offer Weblogs associate programs a la Amazon, where they pay a bounty for referred paying customers – these communities are close enough that it would be difficult for an author to just be a shill for $$$, indiscriminately recommending products and services that weren’t truly valuable. Interest communities are already self-identifying and self-organizing: if marketers tap these communities intelligently (admittedly a big if) it could be good for both sides… [www.gulker.com - words and pictures from Silicon Valley]
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