Here in Austria we are still far away from a weblog hype. Although those journalists that are aware of it constantly apply the idea of amateur journalism on blogs. They just can’t think of a successfull blog with just 15 regular readers. The cannot think networks to understand the pecularities.
What the media don’t understand about bloggingI want to try to answer better a question I got asked by Larry Magid who’s putting together a 30 second piece for CBS Radio: What don’t the media understand about blogging?
To the print and broadcast media, bloggers usually look like little, vanity-press versions of the mass media. That’s because the media focus on the A-List. After all, the A-Listers are the ones who have succeeded in the mass media’s terms…
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