Simple and clear the essence of the Groove CEO
The Gartner Fellows: Ray Ozzie’s Interview:
“Ozzie:It’s always best to seek out the right combination of the centralized and decentralized — the center and edge — for a process, a business unit, or an organization. Centralization is not the only answer or the best answer for everything. And decentralization can cause complete chaos under the wrong conditions. The challenge is: how can you best use a mix of centralized and decentralized models to accomplish the objective that you’ve got for the business? ” [...]
Austin:
How can collaboration related technology help organizations strike an appropriate balance between centralized control and decentralized authority?
Ozzie:
The devil’s in the details. You have to really look at the type of organization and how it’s structured and what its goals are to understand how to best inject collaboration into it. Certainly if you’re trying to address issues related to core business processes, it starts with the CEO. People at the very top must first send out the message that it’s a “good thing” to explore cross-organizational collaborative projects and similar things. Once they know that it’s “safe” to do so, people at the edge of the organization will certainly take more risks in the process of accomplishing their objectives. They’ll introduce collaborative technologies in a trial manner, in a way that’s relevant to local goals and business goals. They’ll figure out what works and what doesn’t.]
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