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thomas n. burg - on social media and its benefits for us, and sometimes gossip.

December 13th, 2005

I’m late in the game but sometimes that’s an advantage. Reading through Peter Morville’s article on authority it is quite clear what we as toolmakers ( ) should consider. Instead of increasing the speed of creating new tools we should face the lessons that stay with us nor for some time.
I especially like the notion of findability ( ) that results in authority.
We need to support the avarage user behaviour. Along to what Peter Morville ( ) states that means support the idiosnycrasis of the human being: Selection is the keyword in this case it leads to findability.

Authority: “Well-documented decision making traps include:

- Anchoring. When considering a decision, we are unduly influenced by the first information we find.
- Confirmation. Through selective search and perception, we subconsciously seek data that supports our existing point of view, and avoid contradictory evidence.
This puts into context the amazing power of Google and the Wikipedia and other highly findable sources of information to influence what we learn, who we trust, and how we make decisions.”

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