I’m one of the speakers at the so called Branchentalk at the Branchentalk at the Austrian Multimedia and E-Business Award.
Our topic is about Web 2.0/Social Software and their impact on businesses. I’m on the panel together with
- Albert Felbauer (Siemens),
- Bruno Haid (System One),
- Stefan Tweraser (Telekom Austria).
The panel will be facilitated by Thomas Loser a long-time expert journalist in the field of New Media.
This going to be a very interesting debate since Bruno and me are the sellers/consultants Feldbauer and Tweraser possivle buyers/users. Both companies have already invested in what we call Social Software applications (Knallgrau was the solution provider in both cases).
The Standardreports.
Here the stream.
Related posts
Tags: Appearance, Business, Social Software
Hide Post Comments | Permalink • 
• 
Hi Thomas,
I followed your discussion on Sept 19, and fortunately you kept to the main topic - web 2.0 in an enterprise context.
I think this matter is particularly interesting from a knowledge-sharing perspective. There are a number of quite good apps existing in the consumer world, but how can they create value for an enterprise user? E.g. why doesn’t Flickr simply create an Enterprise Flickr software package, that can be placed on the Intranet. Lots of people would love to change out their existing apps.
A question for discussion: who thinks that the companies who today run Flickr, Delicious, and alike are clever enough that they create their own Enterprise apps, or will it be people like you (this is how I understand your Soc.SW labs) who will make companies happy?
// Markus
Markus thanks for your feedback,
I tried to get back to the topic since I think the most important aspect in innovative times (all the time) is to translate so that the mainstream is able to benefit.
The language of innovations needs to be translated into well known workflows, metaphors. Especially corporations take a longer period of time to adapt to new metaphors, workflows and applications. It’s more helpful to be careful and respectful when implementing innovative application. Saying that I mean that the should def. take advantage but not necessarily at the expense of well-running processes in favor of “disruptive” projects.
I had a similar discussion at an OCG-group called “HCI4EDU” yesterday (http://www.ocg.at/ueber-uns/arbeitskreise/usability/news.html).
Thomas Ebner (Technical University of Graz) talked about Web 2.0 applications used as elearning tools at the university. He pointed out that if the tools are not integrated into existing processes, nobody will use them…
Example:
The main goal of students is not to learn but to get a certificate. If tools like Wikis or blogs are not integrated nobody writes or edits entries. But integrating these tools means to think about the whole concept of learning at universities …
I think that this is where the real challenge lies.
Excellent points!
Thanks for supporting this quest beyond the hype.