Espen Andersen tells us about the upcoming changes in the media landscape by observing the customs of the younger generation and by refering to the changes the internet and its affordances brought to live: Searching is paramount to categorization. Google’s desktop search is one of his witnesses. He also observes a certain lack of interest or resistance to change in the ‘old’ businesses.
The Waning Importance of Categorization: “These people certainly aren’t stupid, but they tend to live in a self-selected cocoon where use of the Internet still is modeled on the analogue world - where computers and the Internet still are used to do the same thing as before, only faster, better, cheaper. And then they don’t notice that many users have creatively adapted their behavior to its new, not previously exploited possibilities.
[...]
just like mobile phones have caused us to communicate rather than plan.
[...]
Relevance and influence is determined from how visible and used something is on the Internet
The most interesting quote - apart from the visibility (t d f) issue - form Espen Andersen’s essay is
When categorization becomes less important, those who categorize - the industries which tell you what is in and what is out, good or bad - also become less important.
I do understand that clearly as a strong hint towards an understanding of the web as medium for communication (compare the 3rd generation network findings of David P. Reed)
It leaves us with the challenge to let go control and support diverse communication (t d f) and relationship building across borders: be it for businesses, learning or private environments. There is a fundamental paradigm shift (t d f) ahead of us: most of what we think is the framework for a working society will change: globalization (t d f) and a blending of cultures (t d f) and civilizations (t d f) will be a prerequisite. The world is getting smaller as we communicate and let go the ancient (organizational and cultural) architecture of our society.
Related posts
Tags: Business, Innovation, IT
Comments are closed | Permalink • 
• 
