peterme.com: ” … innovation is occurring in places with almost no official R&D spend “
That reminds me of the recent (spring 2006) Procter & Gamble (t d f) report that points out that while spending more money for R&D (t d f) the productivity and innovation rate went down. P&G changed their strategy - away from increasing expenses for internal R&D - then and put networking with outside the corporate firewalls (C&D) on top priority. Since then innovation (t d f) took a ride upwards. (The process has unfolded for many year - def. not a quick restart). If you are interested in the report - published March 06 in the Harvard Business Review - please go ahead I provide it for you: hbr-connect-and-develop (PDF). I got the report myself from Marco Derksen of Marketingfacts.
Just a quote from the report:
“We needed to move the company’s attitude from resistance to innovations “not invented here” to enthusiasm for those “proudly found elsewhere”. (p3)
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Tags: Business, Innovation, Research
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