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thomas n. burg - on social media and its benefits for us, and sometimes gossip.

May 7th, 2006

Fine run-down on the conditio sine qua non of successful knowledge ( ) sharing environments. Employee engagement is a paramout prerequisite. If an organisation misses that then there is only the diagnostic power of social software left: immediately you will find empty spaces and complaints about lack of time and usability. Because if you are in the mood of helping and sharing almost any tool is sufficient.

Interestingly Dinesh Tantri argues that incentivating knowledge sharing could be counterproductive as it stigmatizes it as need.

Thus the benefits of social software are on a very basic tool-like level - no magic at all. Not the best argument for the sales people.

Organic KM: Is Social Software Necessary & Sufficient For KM?: “It seems a major part of change management that needs to be handled during such initiatives should be geared towards managing employee sentiment - I would even look at a starting KM initiative as an opportunity to understand employee sentiment and see how the KM initiative by itself can positively influence it. I feel when loose knit structures like communties become central and when ‘responsible autonomy’ ( From ‘ The New Organisation’ - Economist) becomes the order of the day we would understand this better.’ ‘”

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