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thomas n. burg - on social media and its benefits for us, and sometimes gossip.

January 18th, 2006

Just back from a press-conference together with Martin Bredl ( ) and Stefan Tweraser ( ), both from Telekom Austria. I was invited to participate in a Telekom Austria ( ) press-conference on their new web-service called weblife (weblife ( ). It’s excellent for an access provider to get rid of the idea that providing content is the best thing they can do to entertain their customers. They moved towards the idea of enabling their DSL ( )-subscribers to establish multimedia-blogs.

Apart from that strategic decision they forged an excellent tool with Knallgrau as their supplier. Feature-rich though relatively simple to use. Hat tip!

My findings so far: A few glitches on the interface side and some things to learn how to deal with their users. Helmut Spudich ( ), journalist with Der Standard asked a most relevant question: what’s the use if a user quits the subscription of his DSL-service and looses his entire content due to a non-existing export feature of the weblife-blogs.

At this point the weblife-service is only open to AON ( )-users. For the time being there is no way of getting your content, your investment of time an passion, out of that service. A main backdraw! Think what happens if you move to another country where you def. do not need AON-access.
Well, I talked to some guys of the the product-management and they assured me that this most relevant feature will be available in the course of 2006.
Besides the tool itself would provide the opportunity.

Still open what’s the use for users to be part of their access providers community and not part of another existing community independent of access contracts …

After all, a bold move of the Telekom Austria into new territory. Congrats to everybody involved.

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