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thomas n. burg - on social media and its benefits for us, and sometimes gossip.

January 18th, 2007

At e-week you’ll find an enlightening article on the benefits of using RSS instead of email for efficient communication especially within a business context.

RSS Offers Relief from Enterprise E-Mail Overload: ‘Even though it’s a consumer-driven technology, it may have more benefit for a company than for an individual user. It helps streamline existing forms of communication, so a company will see benefit right away,’ said Oliver Young, an analyst at Forrester Research. ‘It can mean more efficient use of e-mail. It’s geared toward timeliness and what needs more, or less, attention. [tag-ice]RSS[/tag-ice] can really drive benefit that way.’

A long-time favorite topic of mine is [tag-ice]visibility[/tag-ice] as a central means of efficient communication and knowledge sharing. While email accelerates the distribution of information it - by the same token - not only fills your inbox rapidly it also obfuscates itself. Items in your inbox do not provide context and/or a place to make sense of information.

Having that said I think it’s necessary to state that e-mail will be with us for a long time. And that it still is an excellent business tool - but and that’s for sure we are heading into a different paradigm. A paradigm that makes usage of different web-based communications tools like: [tag-tec wiki]wikis[/tag-tec], [tag-tec weblog]weblogs[/tag-tec], aso.

RSS itself could run into the same risks if it is just another IMAP-folder in your e-mail software - although by using [tag-tec]RSS[/tag-tec] you can get rid of spam. The very value of RSS is recognizable if you use this webservice as a tool to make data and information visible - be it on your [tag-ice]intranet[/tag-ice] or on your website. The moment data starts wandering and doing that visibly we will have a place to gather and communicate.

You will see some cross-posting the next time as I try to figure out how to manage this and the factline blog.

Companies that offer business email hosting make it much easier for small or mid size business’s to exchange email. In-house hosting is out. To have Outlook exchange for a small monthly fee takes away the expense and frustration of in-house exchange. A Microsoft exchange server is the solution to business email hosting and web hosting.

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