January 30th, 2007
According to a US-study on the awareness and use of social media we are at the beginning or better in the midst of a broad acceptance in the corporate world.
The statistically valid (=representative) survey of the Fortune 500 in the USA concludes:
(The Hype is Real, PDF) This research proves conclusively that social media is coming to the business world at a faster rate than many anticipated. It also indicates that corporate familiarity and usage of social media is racing far ahead of what many have predicted.
42% of the respondents know social networking sites like LinkedIn or MySpace . More than 25 % claim that social software is very important for their business. That’s something. You might wonder what it is that is supported by those new tools.
While this is not easily answered it is impressing at what rate social software (or better online communication tools) is used in the Fortune 500 corporations.
Tags: Business, Social Software
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