October 24th, 2007
is pretty obvious once it is stated. I’m curious to what extent we will see this happening. Particularly interesting is the mobile ad market since intrusion/interuption is the least we need there. Permission marketing as Seth Godin once said.
» Toward User-Generated [tag-tec]Targeting[/tag-tec]: From Intrusion To Invitation : ” The fundamental idea is that you need to give the user the same sort of control over your [tag-ice]advertising[/tag-ice] that they already are used to having over all content. To put it in more traditional terms, your brand ‘message’ has to function in a context where users, not publishers or advertisers, control the flow of content and communications. You can’t minimize the shift that involves.”
Related posts
Tags: advertising, Mobile, socialmedia
Comments are closed | Permalink • 
• 
