Only 2 months ago I participated in an internal kind of marketing workshop at ONE, the Austrian mobile carrier. It was about developing future user/customer scenarios. At some point I was arguing - I’m a heavy traveller - that video messaging or even video calls are relevant to stay in touch with your social networks especially with your family. Nobody at ONE did share that expectation they argued we did try that years ago without any success. So they concluded there is no way that this is going to change. Seems that I’m right
Video Messaging To Hit $10 Billion In 2012: Report: “
ABI Research has predicted that mobile video messaging will grow at an annual compound growth rate of nearly 60 percent, to hit $10 billion in 2012. Back in August it predicted that video messaging, video calling and video sharing would be a $17 billion business by 2012. It’s a pretty high growth rate prediction, and unsurprisingly ABI expects the industrialized parts of the world with the highest concentration of video-capable handsets to see the greatest uptake, but said other countries where social network sites are popular could also see a boom. (release)
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Tags: Mobile, one, predictions, video-call, video-messaging
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