Just recently I was talking with Roman Tolic about Film 2.0 (Hercules Film Network) initiatives. I admit not being involved too much into this field but then I stumbled upon this fascinating Radiohead project based on the House of Cards Video. An experience that might change everything.
The software housed on Google Code supports data-visualization and manipulation that let users create new versions of the original video (=data). You can - of course -share your product with your friends, embed it into your iGoogle page or upload it to the dedicated YouTube group to show off your creativity.
Video-creation is a tough topic for user-generated content as it involves time, dedication and proper tools (same is true for games) to create value.
This step might lead the way into cross-fertilized content-creation and viral marketing campaigns. It certainly offers new ways to engage with the customers/audience and give them something (a so-called social object) to play with/share. Gotta observe this!
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Tags: creativity, Innovation, ugc, video, viral-marketing, visualization
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