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thomas n. burg – on social media and its benefits for us, and sometimes gossip.

Curriculum Vitae

Highlights of Qualifications

  • Social media and marketing expert – strategy and tactics including SEO, SEM, Inbound Marketing, Social Media, Email-Marketing, Affiliate and Multilevel-Marketing.
  • Extensive knowledge of new media product/service development, project-management and product management, particularly in the field of Social Media and Web 2.0.
  • Long-term experience of bootstrapping a business unit and leading it for 8 years
  • Speaker at several open and closed events. Topics range from internal to external communications via advanced web-based applications and methods commonly known as Web 2.0.
  • Initiator and organizer of BlogTalk – First European Conference on Weblogs and Social Software
  • More than 10 years of executive experience: CEO, founder, partner, executive at three web/mobile startups

Professional Experience and History

  • 07/2005 -: principal of Social Media consultancy Socialware.
    Interim Management Projects:
    • 08/2008 -05/2009: Head of Marketing at MindMeister, a web-based mindmapping and productivity tool, based in Munich, Germany.
    • 10/2007 – 4/2008: Marketing Dir. and Evangelist at Playyoo Ltd., based in UK/Switzerland. Focus: providing social media applications and leveraging the potential of social media and viral marketing for user build and brand building.
    • 01/2007 – 09/2007 Managing partner (Interim CEO) with factline Webservices GmbH, Vienna. Role: CEO Products & Services.
    • 2005: June 2005 – March 2007: Founder and shareholder of the social software development and consulting firm permalink bpc Gmbh. Role: CEO.
  • 1997- 6/2005: Head of Center (Managing Director) of the Center for New Media at the Donau-University Krems.
  • 1996-1997: Shareholder of the corporation “Kremser Kreis”. The mission was intermediation, assessment and editing of information on the publishing industry in Central and Eastern Europe
  • 1995-1997 Research Assistant at the Department for Cultural Studies at the Donau-University Krems.
  • 1994-1995: Assistant to the Director of the Center for Austrian Studies at the University of Minnesota, USA.
  • 1993: Research fellow for the exhibition “Die Blumen des Bösen” in Vienna 1994, January – September 1993; Transmediale Gesellschaft daedalus
  • 1992: Assistant to the director Hans Neuenfels for the production of the play “Käthchen von Heilbronn”, Heinrich von Kleist, at the Burgtheater in Vienna
  • 1990-1991: Freelancer at public relations-firm and publishing house, Dagobert (EDP – Ing. Erich Dorn, Donnerskirchen)

Professional activities I

Publications and Papers

One monograph, seven edited books, more than 24 articles in scholarly and journalistic Journals (New Media, Publishing, History of Medicine). Have attended and given papers at five scholarly conferences.

Professional Education

2007:

2004:

  • Workshop on the role of personal Webpublishing for self-organized and informal learning, BlogWalk 2.0, Nürnberg, University of Augsburg, 28.5.2004.

2001:

  • Communities of Practice Workshop Fall 2001, Dr. Etienne Wenger, The Communities of Practice Foundation Workshop, 12.10.-16.11.2001
  • 4th International Conference on Online Communities, Church House London, 20-21.6. 2001
  • OSN 2001, Online Conference on Online Social Networking, 28.3.2001-11.4.2001

2000:

  • Controlling for Managing Directors: The Practice of Financial Planning, Prof. Dr. Werner Seebacher Consulting, 10-11.10.2000, Donau-Universität Krems.
  • Congress at der Internet World, Mai 2000, Berlin.
  • Neuro-Linguistic-Programming-Seminar, 17.-21.5. 2000 ÖTZ-NLP, Wien

1999:

  • MS-Seminar for Top-Managers, Part 1 Mind-management, Prof. Dr. Manfred Winterheller, 24.9.-29.9.1999;
  • Part 2 Change-management, Dkfm. Anton A. Grässle, 21.1.-28.1.2000, Donau-Universität Krems

1998:

  • MSF-Seminar for Managers, Part 1 29.3. -4.4.1998 (Module 1: The Role of the Manager, Module 2: HR Management, Module 3: Communication and Leadership)
  • Part 2 5.6.-20.6.1998 (Module 4: Rhetorics, Module 5: Financial Planning and Controlling, Module 6: Stock Exchange Special)
  • Part 3 28.9.-3.10. 1998 (Module 7: Strategic Management and Marketing , Module 8: Changemanagement), Donau-Universität Krems.

1997:

  • Ueberreuter-Workshop: Project-management, Dkfm. Dr. Hans Karnovsky, 30.9.97-2.10.1997, Vienna.
  • Winterheller Consulting: Mind-management, Prof. Dr. Manfred Winterheller, 16.10.-19.10.1997, Bad Blumau

Academic Education

  • 1993: Research scholarship at the Library of Congress, Washington, D.C., USA
  • 1992-93 postgraduate program at the ERASMUS International Summer School “New Methods in History” (Salzburg University Course) at the University of Salzburg.
  • 1986-92: Magister phil., equivalent to MA in History and German Philology, at the University of Vienna, Graduation 1992. Published thesis “Sieches Volk macht siechen Staat.” Aspekte professionspolitischer Strategien der Ärzteschaft Österreichs im Vorfeld der Medizinalgesetzgebung von 1870.

Computer Skills

All essential MS Windows (Office) and Mac OS X-applications; Extensive knowledge in the field of the Internet: Community, Groupware, Content Management Systems, Weblog, E-Learning applications. In general high affinity to any software-application

Languages

German native speaker, English excellent (18 months of working experience in the US and international firms), can read French.

International Experience

6 months with an international technology startup in Lugano, Switzerland; one year of working experience at the University of Minnesota, Minneapolis MN; 3 month scholarship at the Library of Congress, Washington D.C. – both USA.

Personal Stuff

I was born on May 13, 1964 in Vienna, Austria. My hobbies are the Internet, wine (especially Austrian Wine), cooking, music and eating.

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