Well Jupiter makes it quite clear what is needed to boost acceptance and adoption. Their take is concerned with improving the browser software itself. Until that is done we try to improve user experience with the means available.
One of our main goals is to support exactly that via a socially augmented game selection process.

I just realized that our slides from the presentation to the Boston Adobe Mobile and Device User Group have been viewed 1100 times and it’s only three weeks ago. That’s something I’d say. Thank you all for taking a look at this bare bones presentation. Much more to come in the next weeks live on our platform.

Well this is exactly what is fundamental to our platform. The Game Creator released in public beta in Friday is a relevant piece in that puzzle. At some point in that press release they call it the “feminization of technology”.

Nokia - PressRelease: “Up to a quarter of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups.

Just in case you didn’t know. Kars Alfrink will present some insights on the user experience and design of Playyoo’s Game Creator and some of the initial mobile casual game types.

Game Developers Conference 2008: "Specifically, it discusses how to combine short-session mobile play with a web-based meta-game to arrive at a compelling casual social gaming offering."

See also his blog post.