On my flight back from Brussels (t d f) I had an enjoyable reading. Michael Docherty ’s Primer on “open innovation” and Jakob Nielsen (t d f)’s Participation Inequality in virtual communities (t d f). You might think those two texts are only remotely related but well I think there is more in it.

Michael Docherty’s introduction helps to understand what is ahead of us in terms of corporate innovation (t d f) practices and offers clues on the implementation process while Jakob Nielsen shares some (even historic) insights into how virtual communities with respect to participation and collaboration work. I think this is of particular importance because since all of our business processes (t d f) will move into the virtual realm we need to understand this new frontier especially in a restricted - say - corporate context.

I was asked to comment the BITKOM report (PDF) and its use of the term web 2.0 (t d f) in the context of knowledge-management (t d f). You can image how I like the term Web 2.0.

I started thinking and drafted this chart as a first attempt to understand the transfer (t d f) of Social Software into the enterprise (t d f) context. Keep in mind that this chart represents IT-support and even more important facilitation and organizational frameworks that support such a scenario.

I just started reading The Long Tail by Chris Anderson. To sum it up: I like it so far. It’s an easy but very interesting read. As you might know I’m especially interested in transfering consumer innovations into corporate settings.

Well, as we know the Long Tail of the media and entertainment industry favors the economics (t d f) of niche markets (t d f) over the top sellers that dominated most of the 20th century’s business models and culture. In a universe of abundance we don’t need the filters of the global Top Ten or Bestellers. Instead we are able to choose those little niche products, goods, and services that really interest us - that said we need not to forget that we need another breed of filter (t d f)s as well.

And best of all that’s the business model too: If you are able to meet the demand with supplying choices than you win and your customers win too. You just need to generate the demand and support the supply.

Now how would that apply to corporate communication, innovation, and knowledge-mangement (t d f)?