.:|randgaenge|:. » Marketing http://randgaenge.net thomas n. burg - on social media, software tools and its benefits for us, and sometimes wine Mon, 23 Apr 2012 08:14:35 +0000 en hourly 1 Integrierte Kommunikation und Social Media http://randgaenge.net/2009/integrierte-kommunikation-und-social-media/2823/ http://randgaenge.net/2009/integrierte-kommunikation-und-social-media/2823/#comments Thu, 14 May 2009 13:39:09 +0000 Thomas N. Burg http://randgaenge.net/?p=2823 Ich stelle gerade noch ein paar letzte Überlegungen (v.a. reisetechnischer Art) zur PRleben-Tagung an der FH Joanneum in Graz an.
Flyer_PRerleben-1_net.jpg.jpeg

Ich bin dort eingeladen zu Herausforderungen/Chancen für Kommunikationsprofis (und solche, die es noch werden wollen) angesichts von Social Media zu schwadronieren. Anbei die Slides von morgen. Erwarte eine lebhafte Kommunikation.

Listen & Connect
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]]> http://randgaenge.net/2009/integrierte-kommunikation-und-social-media/2823/feed/ 2 MindMeister and SaaS http://randgaenge.net/2009/mindmeister-and-saas/2794/ http://randgaenge.net/2009/mindmeister-and-saas/2794/#comments Tue, 24 Mar 2009 12:13:22 +0000 Thomas N. Burg http://randgaenge.net/?p=2794 I had the chance to give a presentation recently about the Software as a Service paradigm and its business model implications. Particularly the delayed cash flow and the high marketing costs put the pressure on every start up that goes with the SaaS model. It’s equally difficult to blend classic models of selling software licenses and SaaS offerings without getting into resource issues of a different kind. Stil SaaS is worth the promise and the effort.

MindMeister and SaaS
View more presentations from Thomas Burg.
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]]> http://randgaenge.net/2009/mindmeister-and-saas/2794/feed/ 0 transforming to an ant-state? http://randgaenge.net/2008/transforming-to-an-ant-state/2743/ http://randgaenge.net/2008/transforming-to-an-ant-state/2743/#comments Wed, 28 May 2008 14:17:58 +0000 Thomas N. Burg http://randgaenge.net/?p=2743 Since some time I devote a lot of my attention to Twitter; a fast-paced (well at least if it’s online) update stream. It connects me to many people based on simple activity updates, links or short dia/multilogical exchanges. Together with RSS-feeds that’s my basic learning environment and more. It replaced – at least for now – what I got back from blogging. It accelerated the effects of conversations. Those effects result – in general – in action. Social Media is all about bringing people virtually together to trigger actions in reality. Although there isn’t too much of a difference between the real and the virtual increased density and frequency of conversations almost always bring people together to move from one space to the other – since we inhabite many (social) spaces.

Twitter – another early adopter tool you might say – is being increasingly adopted by marketing and pr people. They start listening to what is being said about the brands they represent; they interact and try to connect in order to build trusted relationships or conversational focus groups I might say. Getting your stakeholders into constant conversations guarantees early insights and the option to influence.

I remember the days when we talked of blogs as early warning systems and means of engaging with your customers – it’s quite clear that Twitter replaced (will replace) them. Now while one conversational tool follows the other and while frequency of speech acts increases at the same time the amount of content per utterance decreases. It seems to me that we are somehow moving towards an ant-like state where based on many but simple rules and conversations a lot of things can be achieved.

But don’t forget only a tiny fraction of the living even have a slight idea of what I’m talking about in this lengthy post. It’s quite clear that both forms of conversations (blogs, Twitter) are still avant-garde to many of us except the younger generation that grew up with social network applications like facebook, bebo, myspace etc. Now I wonder about the generational gap that is slowly emerging. Is it just another juvenile disruption or a more fundamental shift towards an ant-state.

To stay connected please subscribe to my Twitter-stream.

Update: if you are willing to wait and overcome the frequent outages of Twitter

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]]> http://randgaenge.net/2008/transforming-to-an-ant-state/2743/feed/ 1 Links http://randgaenge.net/2008/links-38/2694/ http://randgaenge.net/2008/links-38/2694/#comments Tue, 19 Feb 2008 00:30:10 +0000 Thomas N. Burg http://randgaenge.net/2008/02/19/links-38/ I found these lately:

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]]> http://randgaenge.net/2008/links-36/2685/feed/ 0 Links http://randgaenge.net/2008/links-32/2670/ http://randgaenge.net/2008/links-32/2670/#comments Fri, 18 Jan 2008 00:30:30 +0000 Thomas N. Burg http://randgaenge.net/2008/01/18/links-32/ I found these lately:

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]]> http://randgaenge.net/2008/links-32/2670/feed/ 0 Links http://randgaenge.net/2008/links-31/2665/ http://randgaenge.net/2008/links-31/2665/#comments Tue, 15 Jan 2008 00:30:05 +0000 Thomas N. Burg http://randgaenge.net/2008/01/15/links-31/ I found these lately:

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]]> http://randgaenge.net/2008/links-31/2665/feed/ 0 Links http://randgaenge.net/2008/links-28/2651/ http://randgaenge.net/2008/links-28/2651/#comments Fri, 04 Jan 2008 00:30:16 +0000 Thomas N. Burg http://randgaenge.net/2008/01/04/links-28/ I found these lately:

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]]> http://randgaenge.net/2008/links-28/2651/feed/ 0 Links http://randgaenge.net/2007/links-27/2650/ http://randgaenge.net/2007/links-27/2650/#comments Sat, 29 Dec 2007 00:30:07 +0000 Thomas N. Burg http://randgaenge.net/2007/12/29/links-27/ I found these lately:

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