Will you publish your story yet!

I was doing some research recently into a specific domain of web-publishing. After the rise of personal publishing tools that are commonly associated with Web 2.0 like weblogs, social networks, photo-sharing platforms, bookmarking platforms etc. a new breed of publishing tools emerges. Is it new I’m wondering or is just about crossing the chasm and - finally - finding proper ways to communicate what those (personal publishing) tools out there can achieve for you.