Did miss that report from Parks Associates “The New Frontier: Portable and Mobile Gaming“ - found again at Flavert Media Lab.
The chart summarizes the report => On the go users want casual games - on top rank puzzle and card games. Those games should be free and easy to download after all.

Faisal Arbain, from Flavert Media, uploaded a Malaysian game to Playyoo only recently.

into the mobile gaming world - just signed the contract. From Nov. onwards I’m working for Playyoo. [tag-ice]Playyoo[/tag-ice]’s goal is to fundamentally change the casual [tag-ice]mobile[/tag-ice] games world. Some called it the [tag-tec]YouTube[/tag-tec] for mobile gaming. [tag-tec]Playyoo[/tag-tec] will, however, provide completely new ways of playing and creating casual [tag-ice]games[/tag-ice]. We will offer a platform, an eco-system that facilitates the exchange of user generated mobile casual games.