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	<title>.:&#124;randgaenge&#124;:. &#187; playyoo</title>
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	<link>http://randgaenge.net</link>
	<description>thomas n. burg - on social media, software tools and its benefits for us, and sometimes gossip.</description>
	<lastBuildDate>Tue, 10 Jan 2012 18:53:36 +0000</lastBuildDate>
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			<item>
		<title>Leavin&#8217; Playyoo</title>
		<link>http://randgaenge.net/2008/leavin-playyoo/2715/</link>
		<comments>http://randgaenge.net/2008/leavin-playyoo/2715/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 13:09:03 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[playyoo]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/leavin-playyoo/2715/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t like to stay away from my family for too long. There isn&#8217;t enough funding available yet to support the family relocation. So after 5 months of weekly commuting between Vienna and Lugano we &#8211; <a href="http://technorati.com/tag/playyoo" rel="tag">Playyoo</a> and me &#8211; decided to part company. We will stay friends and I will have a close eye on what they are cooking up in the future.<br />
I&#8217;m grateful for all I learned about the mobile space while feeding my knowledge/experience of the social web to the team/project.<br />
I also got to know great people on the way. I don&#8217;t start mentioning them here but they&#8217;ll know anyway.</p>
<p>I&#8217;m on <a href="http://www.corfu-holidays.biz/hotel/dafnila-bay/Dafnila-Bay-Hotel.jpg" class="lightview" rel="gallery[2715]" onClick="popup = window.open('link.html', 'PopupPage', 'height=300,width=500,scrollbars=yes,resizable=yes'); return false" target="_blank">vacation</a> for a few days and then back to work in the respective field of social applications/services.</p>
<p>So &#8211; happy playying then.</p>
<p><em>If you want to stay in touch on a more granular basis <a href="http://twitter.com/thobu">follow me</a>.</em></p>
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	Tags: <a href="http://randgaenge.net/tag/games/" title="games" rel="tag">games</a>, <a href="http://randgaenge.net/tag/mobile/" title="Mobile" rel="tag">Mobile</a>, <a href="http://randgaenge.net/tag/playyoo/" title="playyoo" rel="tag">playyoo</a>, <a href="http://randgaenge.net/tag/travel/" title="Travel" rel="tag">Travel</a><br />
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Playyoo&#8217;s Flash Lite Dev Feature</title>
		<link>http://randgaenge.net/2008/flashlite_playyoo/2706/</link>
		<comments>http://randgaenge.net/2008/flashlite_playyoo/2706/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 07:46:18 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[flash lite]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[playyoo]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/03/06/flashlite_playyoo/</guid>
		<description><![CDATA[I&#8217;m featuring some of the fine Flash Lite developers that won prizes in the Playyoo Launch Contest or just created great games. For the next interviews I&#8217;ll ask them about their opinions on the recent Silverlight and Google Gears for the mobile announcements. Tweet Tags: flash lite, Mobile, playyoo]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m <a href="http://www.playyoo.com/blog/tags/feature">featuring some of the fine Flash Lite developers</a> that won prizes in the <a href="http://www.playyoo.com/contest.html">Playyoo Launch Contest</a> or just created great games.</p>
<p>For the next interviews I&#8217;ll ask them about their opinions on the recent <a href="http://adamkinney.com/blog/315/default.aspx">Silverlight</a> and <a href="http://googlemobile.blogspot.com/2008/03/shifting-google-gears-to-mobile.html">Google Gears</a> for the mobile announcements.</p>
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	Tags: <a href="http://randgaenge.net/tag/flash-lite/" title="flash lite" rel="tag">flash lite</a>, <a href="http://randgaenge.net/tag/mobile/" title="Mobile" rel="tag">Mobile</a>, <a href="http://randgaenge.net/tag/playyoo/" title="playyoo" rel="tag">playyoo</a><br />
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		</item>
		<item>
		<title>&#8220;Mr Playyoo Wins!&#8221;</title>
		<link>http://randgaenge.net/2008/mr-playyoo-wins/2702/</link>
		<comments>http://randgaenge.net/2008/mr-playyoo-wins/2702/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 14:43:10 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[playyoo]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/02/29/mr-playyoo-wins/</guid>
		<description><![CDATA[Mr Playyoo Wins! Originally uploaded by GeekYouUp While Samir won the Playyoo Contest we had fun and I was particularly lucky winning the Spinvox Totem. It goes straight into the arms of my daughter Thanks! Tweet Tags: london, Mobile, playyoo]]></description>
			<content:encoded><![CDATA[<div style="float: right; margin-left: 10px; margin-bottom: 10px;">
 <a href="http://www.flickr.com/photos/geekyouup/2299322615/" title="photo sharing"><img src="http://farm3.static.flickr.com/2115/2299322615_c090c9d263_m.jpg" alt="" style="border: solid 2px #000000;" /></a><br />
 <br />
 <span style="font-size: 0.9em; margin-top: 0px;"><br />
  <a href="http://www.flickr.com/photos/geekyouup/2299322615/">Mr Playyoo Wins!</a><br />
  <br />
  Originally uploaded by <a href="http://www.flickr.com/people/geekyouup/">GeekYouUp</a><br />
 </span>
</div>
<p>While <a href="http://samirshomepage.wordpress.com/2008/02/29/match-the-blocks-wins-in-the-playyoo-contest/">Samir won the Playyoo Contest</a> we had fun and I was particularly lucky winning the <a href="http://www.spinvox.com/">Spinvox</a> Totem. It goes straight into the arms of my daughter <img src='http://randgaenge.net/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>
Thanks!<br />
<br clear="all" /></p>
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	Tags: <a href="http://randgaenge.net/tag/london/" title="london" rel="tag">london</a>, <a href="http://randgaenge.net/tag/mobile/" title="Mobile" rel="tag">Mobile</a>, <a href="http://randgaenge.net/tag/playyoo/" title="playyoo" rel="tag">playyoo</a><br />
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		<item>
		<title>Met the Mobile Geeks in London</title>
		<link>http://randgaenge.net/2008/met-the-mobile-geeks-in-london/2700/</link>
		<comments>http://randgaenge.net/2008/met-the-mobile-geeks-in-london/2700/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 00:57:45 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[playyoo]]></category>
		<category><![CDATA[spinvox]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/02/29/met-the-mobile-geeks-in-london/</guid>
		<description><![CDATA[Just back from the Mobile GeeKs Meetup in London. Had a great time &#8211; thanks James. Great talks about mobile apps and service. Finally in a real city after some months of small town context. Tweet Tags: london, Mobile, playyoo, spinvox]]></description>
			<content:encoded><![CDATA[<p><a href='http://randgaenge.net/wp-content/uploads/28022008008.jpg' class="lightview" rel="gallery[2700]" title='Geeks compare'><img src='http://randgaenge.net/wp-content/uploads/28022008008.thumbnail.jpg' class='right' alt='Geeks compare' /></a>Just back from the <a href="http://www.facebook.com/event.php?eid=7557783428">Mobile GeeKs Meetup</a> in London. Had a great time &#8211; thanks <a href="http://blog.spinvox.com/">James</a>. Great talks about mobile apps and service. Finally in a real city after some months of small town context.</p>
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	Tags: <a href="http://randgaenge.net/tag/london/" title="london" rel="tag">london</a>, <a href="http://randgaenge.net/tag/mobile/" title="Mobile" rel="tag">Mobile</a>, <a href="http://randgaenge.net/tag/playyoo/" title="playyoo" rel="tag">playyoo</a>, <a href="http://randgaenge.net/tag/spinvox/" title="spinvox" rel="tag">spinvox</a><br />
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		</item>
		<item>
		<title>Impacting Cash Transfer</title>
		<link>http://randgaenge.net/2008/impacting-cash-transfer/2699/</link>
		<comments>http://randgaenge.net/2008/impacting-cash-transfer/2699/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 14:34:35 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[flash lite]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[playyoo]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/02/28/impacting-cash-transfer/</guid>
		<description><![CDATA[Today Playyoo&#8217;s Launch Contest ends. If you want to influence who is going to win 25.000,- USD than hurry up register and play the games you like. Some fine Flash Lite games are on our platform. Lots of eyeballs are on the leaderboard today Tweet Tags: flash lite, games, Mobile, playyoo]]></description>
			<content:encoded><![CDATA[<p>Today <a href="http://technorati.com/tag/playyoo" rel="tag">Playyoo&#8217;s</a> <a href="http://www.playyoo.com/contest.html">Launch Contest</a> ends. If you want to influence who is going to win 25.000,- USD than hurry up register and play the games you like. Some fine <a href="http://technorati.com/tag/free+mobile+games" rel="tag">Flash Lite games</a> are on our platform. Lots of eyeballs are on the leaderboard today <img src='http://randgaenge.net/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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	Tags: <a href="http://randgaenge.net/tag/flash-lite/" title="flash lite" rel="tag">flash lite</a>, <a href="http://randgaenge.net/tag/games/" title="games" rel="tag">games</a>, <a href="http://randgaenge.net/tag/mobile/" title="Mobile" rel="tag">Mobile</a>, <a href="http://randgaenge.net/tag/playyoo/" title="playyoo" rel="tag">playyoo</a><br />
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		<item>
		<title>Mobile is &#8220;Stagnating,&#8221; Must Evolve</title>
		<link>http://randgaenge.net/2008/mobile-games-market/2697/</link>
		<comments>http://randgaenge.net/2008/mobile-games-market/2697/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 12:58:55 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[playyoo]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/02/22/mobile-games-market/</guid>
		<description><![CDATA[Well, I think we at Playyoo are addressing many of the issues raised: costs for porting to different devices, game creation, and game types. GDC: Mobile is &#8220;Stagnating,&#8221; Must Evolve : Next Generation &#8211; Interactive Entertainment Today, Video Game and Industry News &#8211; Home of Edge Online: &#8220;But the panel also presented a variety of [...]]]></description>
			<content:encoded><![CDATA[<p>Well, I think we at <a href="http://www.playyoo.com/games.html">Playyoo</a> are addressing many of the issues raised: costs for porting to different devices, game creation, and game types.</p>
<blockquote><p><a href="http://www.next-gen.biz/index.php?option=com_content&#038;task=view&#038;id=9165&#038;Itemid=2">GDC: Mobile is &#8220;Stagnating,&#8221; Must Evolve : Next Generation &#8211; Interactive Entertainment Today, Video Game and Industry News &#8211; Home of Edge Online</a>: &#8220;But the panel also presented a variety of ways the industry is evolving to combat the problems of encroaching stagnation.&#8221;</p></blockquote>
<p>We tackle the challenges in manifold ways: we are dedicated to <a href="http://technorati.com/tag/free+mobile+games" rel="tag">casual games</a>, with <a href="http://technorati.com/tag/Flash+Lite" rel="tag">Flash Lite</a> we try to circumvent the porting issue, and with free and (expert and novice) user -generated content we strive to solve the issue of <a href="http://blogs.icerocket.com/tag/innovation" rel="tag">innovation</a> and creativity.<br />
What&#8217;s missing &#8211; in terms of implementation &#8211; is the business model. More on that later. Just one hint: advertising will play an important but not exclusive role.</p>
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	Tags: <a href="http://randgaenge.net/tag/games/" title="games" rel="tag">games</a>, <a href="http://randgaenge.net/tag/mobile/" title="Mobile" rel="tag">Mobile</a>, <a href="http://randgaenge.net/tag/playyoo/" title="playyoo" rel="tag">playyoo</a><br />
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		<title>patterns of virality</title>
		<link>http://randgaenge.net/2008/virality_patterns/2693/</link>
		<comments>http://randgaenge.net/2008/virality_patterns/2693/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 12:03:28 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[playyoo]]></category>
		<category><![CDATA[viral-marketing]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/02/17/virality_patterns/</guid>
		<description><![CDATA[Recently I stumbled upon this article on &#8220;The Real Viral Effect&#8221; (PDF). The &#8220;real&#8221; refers to the long tail meaning that sustainable effects from viral campaigns come over long time and not the initial burst. They show off a nice chart &#8211; please click the link above. That reminded me, however, of a pattern I [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I stumbled upon this article on &#8220;<a href="http://www.viralmanager.com/strategy/research_documents/The_Real_Viral_Effect">The Real Viral Effect</a>&#8221; (PDF). The &#8220;real&#8221; refers to the long tail meaning that sustainable effects from <a href="http://technorati.com/tag/viral+campaign" rel="tag">viral campaigns</a> come over long time and not the initial burst. They show off a nice chart &#8211; please click the link above.</p>
<p>That reminded me, however, of a pattern I observed at <a href="http://www.playyoo.com">Playyoo</a> as well. We recently did a campaign with the following result.</p>
<p><img src="http://randgaenge.net/wp-content/uploads/seeding.png" alt="seeding.png" border="0" width="220" height="60" /></p>
<p>The curve perfectly fits their comments. Now you just have to take care to repeat that pattern often enough. And &#8211; most important &#8211; your service/product needs to hit the right nerve and needs to deliver.</p>
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	Tags: <a href="http://randgaenge.net/tag/playyoo/" title="playyoo" rel="tag">playyoo</a>, <a href="http://randgaenge.net/tag/viral-marketing/" title="viral-marketing" rel="tag">viral-marketing</a><br />
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		<title>playyoo challenge</title>
		<link>http://randgaenge.net/2008/playyoo-challenge/2680/</link>
		<comments>http://randgaenge.net/2008/playyoo-challenge/2680/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 11:55:23 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[lugano]]></category>
		<category><![CDATA[playyoo]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/01/30/playyoo-challenge/</guid>
		<description><![CDATA[We have a challenge going on here at Playyoo. If we have 10000 users by next Friday Tim and me jump into the very cold Lake Lugano. Tweet Tags: challenge, lugano, playyoo]]></description>
			<content:encoded><![CDATA[<p><img id="yfsc_1_15534792@N08" src="http://farm3.static.flickr.com/2248/2127382200_b81520c65f_t.jpg" class="yfsc_image" style="cursor: pointer; " align="undefined"/>
<p><a href="http://randgaenge.net/wp-content/uploads/challenge1.jpg" class="lightview" rel="gallery[2680]" rel="flashbox" title="lake challenge"><img src="http://randgaenge.net/wp-content/uploads/challenge1.thumbnail.jpg" alt="challenge1.jpg" align="right"/></a>We have a challenge going on here at <a href="http://playyoo.com">Playyoo</a>. If we have 10000 users by next Friday Tim and me jump into the very <span class="yshortcuts" id="lw_1201693764_0">cold Lake Lugano</span>.</p>
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	Tags: <a href="http://randgaenge.net/tag/challenge/" title="challenge" rel="tag">challenge</a>, <a href="http://randgaenge.net/tag/lugano/" title="lugano" rel="tag">lugano</a>, <a href="http://randgaenge.net/tag/playyoo/" title="playyoo" rel="tag">playyoo</a><br />
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		<title>in der fremde</title>
		<link>http://randgaenge.net/2008/in-der-fremde/2677/</link>
		<comments>http://randgaenge.net/2008/in-der-fremde/2677/#comments</comments>
		<pubDate>Sun, 27 Jan 2008 22:12:59 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[playyoo]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/01/27/in-der-fremde/</guid>
		<description><![CDATA[what is it that I do? why so far away? people keep asking me that for some time now. they also ask what&#8217;s in it. how much do you get in swiss francs? well, not easy to answer all those questions at once. I&#8217;ll start with one sentence. I&#8217;ll do marketing there (with a focus [...]]]></description>
			<content:encoded><![CDATA[<p>what is it that I do? why so far away? people keep asking me that for some time now. they also ask what&#8217;s in it. how much do you get in swiss francs?</p>
<p>well, not easy to answer all those questions at once. I&#8217;ll start with one sentence. I&#8217;ll do marketing there (with a focus on <a href="http://technorati.com/tag/social media marketing" rel="tag">social media</a>). but instead please have a look at one of our (!) games.<br />
<object width="425" height="373"><param name="movie" value="http://www.youtube.com/v/tYxKwKjtVKc&#038;rel=1&#038;border=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/tYxKwKjtVKc&#038;rel=1&#038;border=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="373"></embed></object></p>
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	Tags: <a href="http://randgaenge.net/tag/games/" title="games" rel="tag">games</a>, <a href="http://randgaenge.net/tag/mobile/" title="Mobile" rel="tag">Mobile</a>, <a href="http://randgaenge.net/tag/playyoo/" title="playyoo" rel="tag">playyoo</a><br />
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		<title>Playyoo Game Set</title>
		<link>http://randgaenge.net/2008/playyoo-game-set/2675/</link>
		<comments>http://randgaenge.net/2008/playyoo-game-set/2675/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 17:47:34 +0000</pubDate>
		<dc:creator>Thomas N. Burg</dc:creator>
				<category><![CDATA[randgaenge]]></category>
		<category><![CDATA[casual_games]]></category>
		<category><![CDATA[mobile_games]]></category>
		<category><![CDATA[playyoo]]></category>

		<guid isPermaLink="false">http://randgaenge.net/2008/01/22/playyoo-game-set/</guid>
		<description><![CDATA[Just assembled that from the Playyoo games pages. Out of pure fun and for a press release that&#8217;s due tomorrow. Tweet Tags: casual_games, mobile_games, playyoo]]></description>
			<content:encoded><![CDATA[<p>Just assembled that from the <a href="http://www.playyoo.com/game.html?id=kkel">Playyoo games pages</a>. Out of pure fun and for a press release that&#8217;s due tomorrow.<br /><a href="http://www.flickr.com/photos/thob/2212615940/" title="setOfGames by randgaenge.net, on Flickr"><img src="http://farm3.static.flickr.com/2413/2212615940_ae7ba8b6e6.jpg" width="500" height="295" alt="setOfGames" /></a></p>
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