.:|randgaenge|:. » twitter

transforming to an ant-state?

Thomas N. Burg — Wed, 28 May 2008 14:17:58 +0000

Since some time I devote a lot of my attention to Twitter; a fast-paced (well at least if it’s online) update stream. It connects me to many people based on simple activity updates, links or short dia/multilogical exchanges. Together with RSS-feeds that’s my basic learning environment and more. It replaced – at least for now – what I got back from blogging. It accelerated the effects of conversations. Those effects result – in general – in action. Social Media is all about bringing people virtually together to trigger actions in reality. Although there isn’t too much of a difference between the real and the virtual increased density and frequency of conversations almost always bring people together to move from one space to the other – since we inhabite many (social) spaces.

Twitter – another early adopter tool you might say – is being increasingly adopted by marketing and pr people. They start listening to what is being said about the brands they represent; they interact and try to connect in order to build trusted relationships or conversational focus groups I might say. Getting your stakeholders into constant conversations guarantees early insights and the option to influence.

I remember the days when we talked of blogs as early warning systems and means of engaging with your customers – it’s quite clear that Twitter replaced (will replace) them. Now while one conversational tool follows the other and while frequency of speech acts increases at the same time the amount of content per utterance decreases. It seems to me that we are somehow moving towards an ant-like state where based on many but simple rules and conversations a lot of things can be achieved.

But don’t forget only a tiny fraction of the living even have a slight idea of what I’m talking about in this lengthy post. It’s quite clear that both forms of conversations (blogs, Twitter) are still avant-garde to many of us except the younger generation that grew up with social network applications like facebook, bebo, myspace etc. Now I wonder about the generational gap that is slowly emerging. Is it just another juvenile disruption or a more fundamental shift towards an ant-state.

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Update: if you are willing to wait and overcome the frequent outages of Twitter

Tags: conversations, Marketing, twitter, Writing

Links

Thomas N. Burg — Fri, 18 Jan 2008 00:30:30 +0000

I found these lately:

twibble – a location aware twitter client for smartphones | DAS ZENTRALORGAN –
Tags:twitter location
Chain Reaction: My 10th Flash Lite Game at Playyoo – “I have recently uploaded my 10th game at Playyoo with the name “Chain Reaction”. This is a very entertaining game, where the user has to select a cell and hit it to start the reaction (where the cell starts rotating and if its green bar touche”
Tags:playyoo flash_lite mobile_games casual_games games
Web 2.0 on your mobile: Opera collaborates with Freescale and NEC to bring sites like YouTube to handheld devices – Combining Opera’s advanced browsing capabilities and Freescale’s i.MX31 optimized architecture, NEC integrated the very latest audio, video and Adobe Flash Lite 3 plug-in technology. The breakthrough will give users full access to popular online social me
Tags:opera flash_lite
David Byrne’s Survival Strategies for Emerging Artists ? and Megastars – What is called the music business today, however, is not the business of producing music. At some point it became the business of selling CDs in plastic cases, and that business will soon be over. But that’s not bad news for music, and it’s certainly not
Tags:music viral-marketing business
Facebook Applikation: Fussball-Bundesliga – interessanter erfahrungsbericht
Tags:facebook viral-marketing marketing

Tags: Business, casual_games, facebook, flash_lite, games, location, Marketing, mobile_games, music, opera, playyoo, twitter, viral-marketing

Why Twitter

Thomas N. Burg — Thu, 03 Jan 2008 21:21:10 +0000

Tom Raftery is posing the question about the use of Twitter or better he is clarifying why Twitter helps him to have a better (more productive and fun) live

I’d like to second and emphasize Tom’s conclusion’s below. Only recently I was wondering myself about the use of that new tool and publishing format (my boss and fellows are still doing that).

Blame it on the Twitter!: “And because of the still early nature of the application, it is possible to very quickly build up a powerful network of highly influential users who are only too happy to converse with you. I have met several people recently who, up until now I only knew through Twitter.

Another way I use Twitter is I often pose questions to Twitter and get great replies back from highly qualified people in minutes.”
Tom Raftery’s Social Media

Instead of asking to much and to long I started doing it. And only a few days ago – some kind of proof of concept – I found a great Twitter fellow who’ll help out with a project. It was a matter of minutes: Asking on Twitter -> Direct reply -> Direct reply -> switch to Skype -> agreement to do that project -> we are now on Basecamp

Twitter serves as a social pinging service among connected peers. Content comes second. First we make sure we are on the same planet and alive.

BTW: my TwitterID.

Tags: collaboration, communication, recruiting, socialmedia, twitter