“Will D2C drive mass market content consumption?”

Brief reflection on what’s going on in the mobile space. Since I’m with Playyoo – a mobile gaming platform – that’s something we think about every minute. Still not easy.

Will D2C drive mass market content consumption?: “The mobile web is making off-portal content more compelling to consumers. But I’m not sure I agree that direct-to-consumer will be the primary driver of mass market content consumption.”