The software housed on Google Code supports data-visualization and manipulation that let users create new versions of the original video (=data). You can – of course -share your product with your friends, embed it into your iGoogle page or upload it to the dedicated YouTube group to show off your creativity.

Video-creation is a tough topic for user-generated content as it involves time, dedication and proper tools (same is true for games) to create value.

This step might lead the way into cross-fertilized content-creation and viral marketing campaigns. It certainly offers new ways to engage with the customers/audience and give them something (a so-called social object) to play with/share. Gotta observe this!

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