.:|randgaenge|:. » viral-marketing http://randgaenge.net thomas n. burg - on social media and its benefits for us, and sometimes gossip. Sat, 13 Mar 2010 15:53:06 +0000 en hourly 1 good practice: video 2.0 – virality http://randgaenge.net/2008/viralvideo2.0/2747/ http://randgaenge.net/2008/viralvideo2.0/2747/#comments Sun, 27 Jul 2008 10:07:43 +0000 Thomas N. Burg http://randgaenge.net/?p=2747 Just recently I was talking with Roman Tolic about Film 2.0 (Hercules Film Network) initiatives. I admit not being involved too much into this field but then I stumbled upon this fascinating Radiohead project based on the House of Cards Video. An experience that might change everything.

The software housed on Google Code supports data-visualization and manipulation that let users create new versions of the original video (=data). You can – of course -share your product with your friends, embed it into your iGoogle page or upload it to the dedicated YouTube group to show off your creativity.

Video-creation is a tough topic for user-generated content as it involves time, dedication and proper tools (same is true for games) to create value.

This step might lead the way into cross-fertilized content-creation and viral marketing campaigns. It certainly offers new ways to engage with the customers/audience and give them something (a so-called social object) to play with/share. Gotta observe this!

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]]> http://randgaenge.net/2008/viralvideo2.0/2747/feed/ 0 patterns of virality http://randgaenge.net/2008/virality_patterns/2693/ http://randgaenge.net/2008/virality_patterns/2693/#comments Sun, 17 Feb 2008 12:03:28 +0000 Thomas N. Burg http://randgaenge.net/2008/02/17/virality_patterns/ Recently I stumbled upon this article on “The Real Viral Effect” (PDF). The “real” refers to the long tail meaning that sustainable effects from come over long time and not the initial burst. They show off a nice chart – please click the link above.

That reminded me, however, of a pattern I observed at Playyoo as well. We recently did a campaign with the following result.

seeding.png

The curve perfectly fits their comments. Now you just have to take care to repeat that pattern often enough. And – most important – your service/product needs to hit the right nerve and needs to deliver.

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]]> http://randgaenge.net/2008/virality_patterns/2693/feed/ 0 Links http://randgaenge.net/2008/links-37/2686/ http://randgaenge.net/2008/links-37/2686/#comments Sat, 16 Feb 2008 00:30:26 +0000 Thomas N. Burg http://randgaenge.net/2008/02/16/links-37/ I found these lately:

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]]> http://randgaenge.net/2008/links-37/2686/feed/ 0 Links http://randgaenge.net/2008/links-32/2670/ http://randgaenge.net/2008/links-32/2670/#comments Fri, 18 Jan 2008 00:30:30 +0000 Thomas N. Burg http://randgaenge.net/2008/01/18/links-32/ I found these lately:

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]]> http://randgaenge.net/2008/links-32/2670/feed/ 0 Links http://randgaenge.net/2008/links-28/2651/ http://randgaenge.net/2008/links-28/2651/#comments Fri, 04 Jan 2008 00:30:16 +0000 Thomas N. Burg http://randgaenge.net/2008/01/04/links-28/ I found these lately:

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]]> http://randgaenge.net/2008/links-28/2651/feed/ 0 Links http://randgaenge.net/2007/links-18/2604/ http://randgaenge.net/2007/links-18/2604/#comments Fri, 09 Nov 2007 00:31:08 +0000 Thomas N. Burg http://randgaenge.net/2007/11/09/links-18/ I found these lately:

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]]> http://randgaenge.net/2007/links-18/2604/feed/ 0 Links http://randgaenge.net/2007/links-5/2579/ http://randgaenge.net/2007/links-5/2579/#comments Thu, 11 Oct 2007 00:30:07 +0000 Thomas N. Burg http://randgaenge.net/2007/10/11/links-5/ I found these lately:

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